A digital Zip code tile wrapped in one of the neighborhoods where the napore operates
With millions of Brazilians living in difficult areas, consumers in these living communities are often closed from the digital world, especially in areas such as e -commerce.
About 17 million people in Brazil live in Favellas – informal settlements in suburban areas around large cities – according to the National Institute of Geography and Statistics (IBGE). Of these, over 36 million struggle with submission issues, according to data from the Favela Institute of Data. This is due to the factors ranging from complex geography to crime in the most difficult territories.
To resolve the issue, Katrine Scomparin founded the napkin – which in Portuguese means “on the doorstep” – Sanderson Pajeú, Leonardo Medeiros and Rodrigo Yanez. Located during the Covid-19 pandemia, the beginning has been transformed from a local initiative to the Rio de Janeiro’s Cidade de deus slum in a rapidly expanded operation that introduced a new approach to logistics on the most complex Brazil territories.
With a combination of local couriers that recognize the insects and external regions in which they operate and technology, Neporta has helped relocate a common reality for Favela residents. This is because people living in these territories often rely on friends and family with official addresses to buy online.
“[This disconnect between online companies and people living in complex areas means that] Companies are losing market opportunities, and millions of people are left without access to essential goods, “Scomparin said in an interview with Forbes.
“The lack of adequate infrastructure and efficient logistical solutions creates an economic and social gap to be addressed,” she added. Since its inception, with investors such as Wow, LGA, Funses, Gávea Angels and GV angels on board, Neports without an increase in revenue of 429% in 2024 compared to a year ago. The reception is for an increase in income by over 100% in 2025.
The role of technology in logistics for countries with difficulty
The time of starting the napage during the pandemia proved useful, as it forced the company to adapt to a rapid and evolutionary digital market from day one. At the same time, the company noticed that the growth curve in the e-commerce did not show signs of slowdown-especially in mainly untapped markets such as Favelas, generating over $ 119 billion Reais ($ 20 billion) in economic activity each year, according to data from the Lokomotive Institute.
While e -commerce continues to evolve, along with consumer expectations for distribution, Neporta access to resolving the challenges of distributing the last miles in Brazil’s most complex territories positions it well for continuous growth, said Scomparin directs the firm’s marketing efforts.
Neporta co -founders: Leonardo Medeiros, Rodrigo Yanez, Katrine Scomparin and Sanderson Powe
“We are seeing how local market countries are forced to recreate themselves in response to the growing impact of Chinese players such as Shopee, Shein and Temu, while ultra -fast, fast and next day deliveries have become standard expectations,” he said it out
Neporta is currently present in over a thousand seats in the outskirts of Rio de Janeiro and São Paulo. Technology, Scomparin said, has been essential for expanding the beginning. In addition to its owner systems for the treatment of logistics, the firm uses ZIP digital codes, supported by Google’s Plus codes technology. The open source system offers street addresses to people or places that do not have one. Instead of addressing the names and numbers of the streets, a plus code is based on width and length and appears as a combination of numbers and letters.
Artificial intelligence (he) plays a crucial role in Neporta’s strategy. “We recognize the potential of him to optimize different aspects of logistical operations, from road efficiency to accuracy of customer data, reducing road failure and overall process improvement,” Scomparin said, adding that the company It is making entry into that space and that it will be an integral part of the technological evolution of the beginning.
Listed recently for the World Summit Awards (WSA), which familiarize digital innovation with social influence, the founders of the Neporta believe that this recognition not only proves the starting mission, but also opens the doors for possible partnerships and exchanges of best practices with logistics and technology providers globally – especially in markets like India, where they exist Similar challenges.
“We plan to use the international visibility that we are highlighting the importance of digital solutions of the ZIP Code and their integration with efficient logistical operations,” noted Scomparin, adding that the firm wants to expand its operations in other complex markets in the whole world.
“But first, we have to offer our solution extremely well in our country,” she concluded.