TarvalHree Women who are leaders in the business world talked about the growing role of new technologies, like him, on a panel moderated by the high correspondent of Alice Park, at the time of the Los Angeles Women’s Leadership Forum of the year Tuesday.
The park began the discussion by asking the panelists how they value and decide which innovative technologies should approve their companies. Debby Soo, chief executive of the opentable, who is part of the booking of property, emphasized the importance of embracing technological advances – but those that serve the purpose of your business. For opentable, she said, that goal is serving both restaurants and dinners.
“The way we appreciate is: What are our northern stars as business?” Said soo. “The way we decide what to decide, what to invest is: is it helping our restaurants and is it helping our dinners?”
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Soo appeared on the panel with Padmasree Warrior, founder and chief executive of Fable and a member of the Spotify Board, and Leslie Cafferty, senior vice president and leading booking communication official. (Booking.com, which is part of the Holdings reservation, is a sponsor of the Women of the Year leadership forum). Cafferey said the technology that companies choose to approve should add value to their business and services. She shared an example of how the booking booking built a product for its clients with the generating one, but customers were not using it much.
“This was a really interesting lesson [lesson] For us, ”said Caffery.” It’s not technology for the sake of technology, right? What is what is valuable. ”
Warrior emphasized that “there is a life cycle” with technology. At first, adoption can be dangerous, but everyone talks about technology. Later, technology matures and can become more useful. Cafferey said she believes people have begun to see that he is more accessible than they initially thought.
“I think we will start to see this layer of entrepreneurs and innovators who build applications on top of these great technology platforms, and I think this will accelerate innovation and make them better consumption products , ”said Caffery. “If you think about it, for example, Uber couldn’t exist until Apple builds the iPhone.”
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In addition to the benefits of new technologies, the panelists discussed their concerns with it. The fighter warned that the General he – who can create content, such as text and images – may contain prejudice. “If models are not trained in content that is sensitive cultural and educated, it brings those prejudices as it creates the content,” she said. “I think we have to be careful to adopt those kinds of things in businesses that face consumers but also B2B businesses.” It emphasized the importance of having different teams that tested these tools for prejudice and developing solutions to those issues.
Warrior also admitted that the fable had “made a mistake with the General he”. The app, which is a platform for people to discuss and follow the books they read, sparked controversy earlier this year when some users complained about obtaining compilations of personalized offensive readers created by a model. A user who reads black narratives shared her compilation on the Internet, which suggested that she “surfaces for the author of the white case”. Fable apologized and said he would implement safeguards.
Warrior has spoken publicly to address controversy, and, during Tuesday’s panel, she encouraged companies and other entrepreneurs who make similar mistakes to do the same.
“We have to share our failures with this technology because that is why the technology gets better; so it gets better,” Warrior said.
The Women’s Leadership Forum of the Year was introduced by Amazon, Booking.com, Chase, Deloitte, American Heart Association and Toyota.